Dawson Mortuary: A Southwest Atlanta Legacy
Sep 1, 2017Born the son of sharecroppers, there weren’t many job opportunities for Dawson in the 1950s except becoming a teacher or a funeral director.He chose to become a funeral director and set out to make his mark in the business culled in gray and black by adding a splash of color.“He came with his maroon and beige cars, his bright colors and bright windows with natural lighting,” said Dawson’s daughter, Phoebe Dawson Ushery, who now runs Alfonso Dawson Mortuary, Inc., at 3000 Martin Luther King, Jr. Drive. “It revolutionized the funeral business. He was a trendsetter. He came with his colors and changed the look of funeral homes."But Dawson did more than just change the look of the funeral business; with the help of his wife, the storyteller with the dry sense of humor also built a legacy.Dawson married his wife, Elizabeth Latimer, in 1953 and the following year they opened Dawson Mortuary in their hometown of Warrenton. In 1961, they opened a second funeral home in neighboring Thomson.Still “It wasn’t enough,” Ushery said. “He wanted to take on more. Atlanta was the big city, the big step to take on bigger challenges."With Elizabeth Dawson’s style and grace and Dawson’s vision and flare, the couple moved to the Cascade Heights neighborhood in Atlanta in 1965 where they found the final resting place for their business. They sold the other two funeral homes.Together, they worked long hours to take care of the business and their growing family.“She was a trendsetter in fashion,” said daughter Kathy Dawson, who runs the family’s Resthaven Gardens of Memory cemetery in Decatur. “She believed women should own their own business and property.“He was honest, helping the community. He had a dry sense of humor and loved to tell great little stories,” Kathy Dawson said. “He enjoyed people, was a good business man, had vision, know-how. He set the standard for doing every family right."To Dawson, each family was important and he wanted to be a part of what they were going through. And that sense of service extended beyond his business.“He liked to help ... (Patch.com)